TimeTuner

I was really excited to work on the TimeTuner project. Like it's creator, Brett Wickens, I too have searched for the perfect clock radio. Now it's here as an iphone app.
I collaborated with Wickens and his team at Ammunition Group on copy for the Apple app store, the DreamSurface website. Coralie Langston-Jones at Social Blueprint handled press and PR for the product. I only mention because I was able to connect with her a bit on the project as well.

Apple app store:


DreamSurface website:

Thread Talent website

When a recruiter with Thread Company asked me to help edit and write copy for their website, I couldn't have been more flattered.


expanded view of one section:

Microsoft Print Ads

This was the 2nd round of these print and online ads, which ran internationally. The campaign is about educating parents (and students) that Microsoft Office isn't just software for work, but for home life, and especially for kids in school.
The look and feel of this highly successful campaign was already set when I worked on them, but with this round we pushed to make sure the headlines spoke to parents on an emotional level, and put the more heavy-hitting product specs into the body copy.