Microsoft Print Ads

This was the 2nd round of these print and online ads, which ran internationally. The campaign is about educating parents (and students) that Microsoft Office isn't just software for work, but for home life, and especially for kids in school.
The look and feel of this highly successful campaign was already set when I worked on them, but with this round we pushed to make sure the headlines spoke to parents on an emotional level, and put the more heavy-hitting product specs into the body copy.