I helped in the preliminary stages of creating the editorial look and feel of 4C, a vanity publishing project covering design, art, architecture and fashion funded by Akzo plastics. The challenge was to figure out what and why this publication should exist. Working with Executive Editorial Director, Emin Kadi, we mulled over the editorial direction and also decided to trick it out with a limited-edition cover that would show off just what Akzo could do in a way that fully integrated with the form and function of a cover. A cool cover is not only worth a thousand words, it can also be the element that sells thousands of issues. I later served as a contributing writer.
