T.A.G. was given an opportunity to work with Nike in creating a name and look for their new fit program for women's bottoms. The project needed to stay within the world of Nike, but to speak to an audience they really hadn't targeted here in the U.S.: 13-24-year old females. We came up with a way to approach each of the four new fits, creating a look and feel as well ideas for in-store presentation and marketing.
