As part of the work that Irregular Sizes/McCann SF engaged in for Modern Amusement and TOMS shoes, I created a presentation that outlined various approaches to retail websites and, in the end, recommending that they build sites that allow for an equal amount of commerce and user-generated content. Turning your brand over to the public can be a scary thing, but this presentation got them excited about the possibilities. Web 2.0, here we go...
Entire presentation, including creative, available upon request.
