When Target shifted the parameters of their GO International program from short-set collections by international (and internationally-known) designers to include trend-based collections by Target labels (Mossimo, etc.,) they wanted a new communication tactic that reflected the new direction but didn't lose the brand equity and recognition of the GO International name. My solution was to create a new tagline for the program, "New, Next, Now", which is currently being used online and in-stores.
